ROB THE BLONDE MECHANIC

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ABOUT RTBM

About RTBM

RTBM is not a brand built on image. It’s a platform built on work.

What started in the automotive industry grew out of necessity, pressure, and responsibility — and evolved into a place where leadership, discipline, and accountability are taught without shortcuts. RTBM exists for people who are done guessing, done shrinking, and done pretending that motivation replaces structure.

The work is rooted in automotive because that’s where it was earned. But the principles apply far beyond it.

How RTBM Was Built

RTBM was built from the ground up inside the automotive industry. The work started in service bays, at front counters, and in leadership roles where results mattered and mistakes were costly.

The platform grew alongside operating businesses — including mobile, fleet, and retail automotive operations — where discipline, structure, and accountability were required to survive and scale. Over time, those operations expanded, acquired additional businesses, and were eventually sold, allowing RTBM to evolve beyond a single location or service model.

That evolution didn’t remove RTBM from the industry — it strengthened it. Today, the platform remains connected to ongoing automotive operations across Georgia and Texas, while serving a broader purpose: teaching people how to lead, decide, and carry responsibility with intention.

RTBM was built by doing the work first — and explaining it later.

Who RTBM Serves

RTBM serves people who are expected to perform, lead, and deliver — often without clear guidance.

That includes:

Women navigating leadership and identity in male-dominated spaces

Technicians and early-career professionals building credibility and discipline

Managers and shop leaders carrying responsibility for people and outcomes

Owners and aspiring owners learning how to operate with structure instead of stress

RTBM is not for spectators or jobbers. It exists for people who are serious about how they show up, how they lead, and what they’re responsible for.

The RTBM Platform

RTBM shows up through multiple channels, each aligned under one mission:

Women’s Leadership & Speaking

Real-world conversations around discipline, confidence, and ownership.

Coaching & Education

Application-based coaching and structured education for professionals building sustainable careers and businesses.

Community Impact

Education-first service initiatives that turn knowledge into confidence and access into long-term safety.

Million Dollar Mechanic

Million Dollar Mechanic is the coaching and education division of RTBM. It exists for technicians, managers, and aspiring shop owners who are ready to do the work of ownership — not just talk about it.

MDM provides application-based coaching and structured education focused on leadership, communication, numbers, pricing, systems, and decision-making. The work is grounded in real operating conditions and shaped by building, scaling, and exiting profitable automotive businesses.

This is not motivation.

It is preparation.

Built, Not Given

Robin's Story

Robin Reneau didn’t build her career chasing titles — she built it by doing the work most people avoid and staying when it got uncomfortable. She started where many people start and few people stay: at the bottom. From receptionist to technician, from service advisor to manager, from district manager to operator to owner — Robin worked every layer of the automotive industry and learned early that skill alone doesn’t create opportunity. What moves people forward is consistency, standards, and the willingness to take responsibility before it’s assigned.

That mindset shaped everything that followed. Robin founded Georgia Auto Solutions as a mobile operation when life and circumstance demanded flexibility, grit, and speed. What began as a necessity grew into a scalable mobile and fleet service division, proving that structure and discipline matter more than square footage. From there, she built Rob The Blonde Mechanic (RTBM) into a flagship operation that challenged how automotive businesses were run and how leadership showed up inside them. RTBM wasn’t just a shop. It was a model.

A subscription-based service approach.

A valet system built for how people actually live — not marketing promises.

A growing operation that acquired another shop and raised expectations for professionalism, transparency, and accountability in a male-dominated industry.

Robin made history as the first Black woman mechanic to own an automotive repair shop in the state of Georgia, not by asking for permission — but by building something that worked.

After scaling, acquiring, and successfully selling that flagship operation, Robin did not step away from the industry — she expanded her footprint. Today, she owns and operates multiple automotive businesses across Georgia and Texas, including ventures focused on reconditioning, mobile services, and industry support. Relocating to Houston, Texas marked a strategic shift, not an exit. It allowed her to step away from daily shop management while remaining actively involved as an owner — and to focus her time where she’s always had the greatest impact: teaching people how to think, decide, and lead under pressure.

RTBM now serves as the central hub connecting that work across brands and ventures. Today, Robin’s primary focus is the work she has always done naturally: educating. Through speaking, coaching, and direct guidance, she works with women, technicians, and shop leaders who are serious about how they show up and what they’re responsible for — without pretending the work is easy.

Robin doesn’t teach motivation.
She teaches responsibility.
She doesn’t sell shortcuts.
She builds people who can carry weight.

Because leadership isn’t a title you earn once —
it’s who you become when pressure shows up and someone else is depending on you.